Monday, October 04, 2004

Where have I seen this before?

I am no economist, but my brother is and, by proxy, I have picked up a thing or two from him along the way. Quite possibly the most basic principle of economics is that of 'supply and demand'. At the risk of insulting anybody out there, here's how it works:

low supply + high demand = you're a millionaire

high supply + low demand = pets.com

This holds true for just about anything such as cocaine, fine art, and wine. I would have thought that after seeing this same scenario play out in just about every other country and region in the world, my friends in South Africa would have taken a different tact. Apparently not.

"In spite of the fact that a new winery (still) opens on average every week in South Africa - a trend that has been evident for some time now - there is a 'massively wide range of labels' on the local market and worry about where all this new wine is going to find its market. 'Although we are now a champion wine exporter, with many of our producers winning important accolades overseas,' Collard adds, 'there is undoubtedly a glut of wine.'"
One new winery per week? That's just a tick slower than Wal-Mart and Home Depot. Of course, it's probably only a matter of time before Home Depot starts selling wine so look out for Pinotage on aisle 7, just past the power tools.