I saw it on TV, so it must be true!!
The article I referenced about the movie 'Sideways' had a link to this article. I am surprised that I missed this piece the first time around, but not surprised at all about what it reveals. If anybody out there still gets misty-eyed over the prospect of a 'romantic wine getaway' in Napa, how about taking Clos du Val off the itinerary.
Clos du Val Cabernet Sauvignon
Napa Valley Reserve 2000___$95___83 points
And if you needed another reason not to drink this stuff or watch TV for that matter, Clos du Val just 'lucked' into a few scenes on 'The OC'. On that front, I have been to this little piece of heaven many times and have never heard it referred to as 'The OC'. Secondly, sorry for bringing you down, but it really isn't that cool. Just remember, everywhere sucks if you're there long enough.
"There are more bottles of Clos Du Val in Hollywood movies than any other wine – and the Napa producer reckons that can boost sales by up to 50%.Ummmm, $60k a year? Good work if you can get it.
Clos du Val pays a Santa Monica marketing firm around US$5,000 a month to keep its wines in directors' minds.
Aaron Gordon of Set Resources offers up cases of Clos du Val to be served at premieres and other big showbiz events, the Los Angeles Times reports."
"An example of the fruits of such diligent marketing can be found in the forthcoming Steven Spielberg film The Terminal. The director felt having actor Tom Hanks order a bottle of Champagne was too pretentious for a romantic dinner.Admittedly another film that I have yet to see but WTF! Champagne too pretentious?!?!?! How about a hundred bucks a bottle for marginal crap? Let's see what everybody's favorite (Wine Spectator) had to say about a recent offering from this most humble of wineries:
So prop master David Harlocker came up with a bottle of Clos du Val Cabernet Sauvignon. 'Steven said that would work fine,' Harlocker said.
Clos du Val Cabernet Sauvignon
Napa Valley Reserve 2000___$95___83 points
"Although Harlocker says such decisions 'are just a roll of the dice', Clos du Val gives away around 240 cases a year – worth an estimated US$36,000 – on product placement."A roll of the dice? Yeah, right. And I'm just a dumb white boy. This is over $100K per year on 'gee, I wonder if this will help sales'.
And if you needed another reason not to drink this stuff or watch TV for that matter, Clos du Val just 'lucked' into a few scenes on 'The OC'. On that front, I have been to this little piece of heaven many times and have never heard it referred to as 'The OC'. Secondly, sorry for bringing you down, but it really isn't that cool. Just remember, everywhere sucks if you're there long enough.
1 Comments:
Product placement in movies has been common since the first James Bond movies - remember bold 7-up ads in Moonraker? Nowadays 7-up isn't all that worried about product placement - eitehr becuase it didn't work as good as other marketing efforts or because everybody knows 7-up and therefore it is not necessary.
Reeses pieces were the same in E.T.
But product placement in wine seems to be risky, unless you are making wine like they make Pepsi - every vintage being the same in flavor, etc.
Nevertheless, wineries that have hired MBA's from Stanford or Berkely will continue to pour money down the drain of Hollywood...alas
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