Wine tours in Wisconsin

I'm sure you already have your tickets booked for tearing up Wisconsin and all the viniferous treasures it holds. Apparently, you're not alone.

The article is really not all that exciting but there is one quote that piqued my curiosity. This is from Mary Spurgeon of Spurgeon Vineyards:

"I don't care what anybody says, sugar sells," Spurgeon told us. "Our top three sellers are sweet; if we dropped everything else except those, we'd still thrive."

For Real?!?! All it takes is sugar and the shit flies off the shelves? Could someone please explain to why I have to fight tooth and nail to get one monkey to even try a German Riesling? I am tempted to leave these people in the dark and simply horde it all for my Financial Advisor and myself. If you don't think you like it fine! That just leaves more for me.

But then reality (and my conscience) slaps me around a little bit and I know that must carry on trying to save these wayward souls and spreading the good word Riesling.