Screw me, screw you...literally

I mean that in the 'Meta'-phorical sense. My apologies at the outset. Too many phone calls, not enough wine.

Cork company sues Mondavi Winery, says it broke contract

There's way too much info in the article, to cite, so I'll get to the scoop:

"If you get Bob Mondavi to place MetaCork on his wine, the entire wine industry will start using it," was a typical refrain from industry executives, the Gardner suit states. "This is not unusual in an industry that is slow to change unless industry leaders initiate that change."

While I would agree on the point made in the statement, just because 'Bob' is down, a good idea it does not make. Why? Check out the promo:

For Windows Media Player

For those running :Quicktime

Seriously, what's the damned point? You unscrew the 'barrel'. You pop out the 'cork' (which apparently never enters the neck of the bottle), remove the replacable 'screw cap', present the 'cork' for inspection (eye-candy only), re-attach the barrel for a 'non-drip' collar, and so on.

I don't blame him for going after Mondavi, it would have made him silly cash. But is all of this really necessary?