Tuesday, January 25, 2005

Genius of the week nominee

This may be the greatest one yet. Seriously.

Wine offer left folk grounded

It seems that over in the U.K. they were having a little trouble getting the word out about the fine products made at E & J Gallo. What's a marketing company to do? How can we move cases of this crap?
"The row, featured in the Mr Justice pages recently, concerned flights to America for customers who bought a case of E&J Gallo wine."
Wow. Who the hell gave the 'thumbs-up' on this great idea? Did they think people wouldn't take the offer seriously? Hell, I'd buy 3 cases of this stuff if it would get me halfway to France.
Mark Koch, managing director of MKM Marketing, said: "It's been an awful time. We have had a lot of calls from customers.

"Like in life, a few mistakes can happen, and it's time to move on."
You're right, Mr Koch, mistakes can and do happen. A mistake like forgetting to pay your tab at the end of the night. Or maybe, leaving your umbrella at home in the middle of a monsoon. But 'free flights to California'?

I think this might be what the big time accountants call an 'oversight'

1 Comments:

Anonymous said...

MKM I am still waiting for my free flight, what an absolute joke this all is, these sort of promotions seem to be nothing more than a con.How are these company's still allowed to be arround. I understand the same group ran a cruise offer and people are still waiting for cruises. Legal action does not seem far away.

10:57 AM  

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