Truth? What you know about that?

This is beautiful.

Napa Valley Vintners Files Brief with U.S. Supreme Court to Defend Truth in Labeling

The article is rather short so read it if you like. This is the statement that simply takes the cake:

"The Napa Valley Vintners remain totally committed to defending our position, the basis of which is simple:Consumers understand that food -- and wine in particular -- is very much a product of the place where it's grown," says Linda Reiff, executive director of the Napa Valley Vintners. "Washington apples, Florida oranges, Napa Valley wine -- if you can't rely on a label to clearly tell you where your food, or in this case, wine is from, then you don't know what you are buying. It's a matter of consumer protection. Place names imply unique qualities and characteristics. The bottom line is that a wine label shouldn't suggest the grapes come from Napa unless they really do." (emphasis and underlining: T.t.S)

So what does the above statements say about the practices of the French (and most of Europe) that are always being derided? I thought the French were just making up that whole terroir bit. And if you want to start talking about consumer protection, you need look no further that the AOC system that is in place in France (and it's counterparts across Europe). How about this? Why not protect the consumer from Malolactic/New Oak-induced comatose. That would be a real public service.

So is it safe to assume that once the NVV gets their way, they will cease and desist the use of Champagne and other words of this ilk? For some reason, I doubt it.