One step for reason...

One giant leap for truth in advertising? We'll see.

Napa vintners win labeling battle

In arguably the biggest non-issue to come down the pike for The Supreme Court, the big 9 dismissed straight-away Bronco Wine Company's attempt at riding the coat tails of the almighty Napa Valley. I have opined in the past about this and agree whole-heartedly that place-names should be granted all the protection in the world.

The article doesn't really shed any new light, but there is one little bit that strikes me funny:

"Gary Heck, owner of Korbel Champagne Cellars and Kenwood and Lake Sonoma wineries, filed a brief on the side of Bronco with the U.S. Supreme Court.

"If I make a Napa Valley cabernet in Kenwood, is that deceiving the public?" Heck asked. The decision "could be far-reaching to other counties and viticulture areas."

In case you missed that, Mr. Heck is the owner of Korbel Champagne Cellars located in the heart of the historic Russian River Valley. For the geograghically challenged, that's nowhere near the Champagne region of France. To be more precise, it isn't even on the same continent.

From another page on their website:

" Korbel is the number one selling premium methode champenoise-produced champagne in America."

WTF?!?!?

(put on your best Marlon Brando impersonation): "The irony....the irony.