Little Penguin, you say?

It seems that the latest and greatest of wines carrying an image of some cute animal with some unnecessary adjective has crossed the 'Mil' mark.

Party for recipient of millionth Little Penguin case

Here's the entire article:

The one millionth case of one of Sunraysia's most popular export wine brands has rolled off the bottling line.

Southcorp's Little Penguin brand was launched at the Karadoc winery in north-west Victoria a year ago. It targets younger consumers, primarily in the United States.

Southcorp's Doug Rogers says innovative marketing has been the key to success in the current world oversupply climate and that will continue in the medium term.

"We're putting a transponder in the one millionth case and we will follow it around the world as it heads to the United States," he said.

"While we have a general idea of where it's going to go, we don't know exactly and someone will open up the millionth case and hopefully phone us and we will track them down and have a little party when that happens."

A million cases in one year?!? I have to admit that this in rather impressive until you think of how much other crap is sold in obscene quantities. I like the part about not knowing exactly where it's going. I suspect they have better than a 50/50 idea as to its final destination. I'd be willing to bet it isn't Sheboygen. And as far as the whole 'hopefully they'll call' thing is concerned, isn't that the whole point of the transponder in the first place? Then there is the possibility that the 'winner' may be unwilling to call in so as to admit to God and Man that he/she is drinking this shit.

Maybe they can roll Ed McMahon with a gang of cameras, get some streamers and confetti and scare the hell out of some housewife. It'll be great.