If you saw it in a movie....

you probably wouldn't believe it.

I promise, I'm not making this shit up. Somebody else may have and hence, the joke's on me but somehow I doubt it.

"We want to make 7-Eleven a destination for wine consumers by offering quality, value and convenience," said Mark Herron, 7-Eleven's manager of alcoholic beverage sales. "Wine sales are growing and, with the addition of our affordably priced premium brand, Thousand Oaks, we expect to increase our share of the expanding wine market."

Alright, I'll give on the 'destination' bit as far as 7-11 is concerned, but a 'destination' for what?

"Like some of our other popular proprietary brands, Thousand Oaks will be a high quality, great-tasting wine available only at 7-Eleven." (emphasis T.t.S.)

For real, I'll admit that I have endulged in the culinary delight that is the 7-11 microwave burrito (maybe twice and that was on tour) but can anyone honestly imagine the scenario of someone seeking out the corner 7-11 to find a bottle to go.

College kids the country over will now be able to satisfy their munchies, but a half gallon on high fructose carbonated crap, and a shitty bottle of wine to boot.

Better yet, I'm sure it's only a matter of time until 7-11 bypasses the bottle altogether and simply has a spigot from which you can refill your 'Big-Swill'.

Right on.