Even a blind squirrel....
finds an acorn once in a while...that squirrel being the AP.
With that in mind, I present the following:
To the contrary, like most everything else in this country, the marketing machine is rolling in full effect and consequently a whole bunch of mediocre wine will be passed on to unsuspecting buyers under the guise of 'You've gotta have some of this'.
This, in turn, will re-enforce John Q. Sixpack's impression of wine (i.e 'It sucks') and further sully the beauty of real Beaujolais.
Damn.
With that in mind, I present the following:
Wine lovers toast arrival of new BeaujolaisLeave it up to New Orleans website to call a spade a spade. I should say that I take exception to the title of the article as I suspect that most 'wine lovers' don't drink this stuff.
NEW YORK (AP) — This year's Beaujolais is one of the best of the last 50 years, says Franck Duboeuf.
Which is about what you'd expect a wine seller to say. Duboeuf is director-general of the company that bears the name of his father, Georges. (emphasis T.t.S)
But he adds that the importance of Beaujolais season goes beyond the quality of any one year's crop. It's a last taste of summer.
He says ``When you open a bottle in the middle of November, it reminds you of all the summer fruits.''
The new Beaujolais is traditionally released around the world on the third Thursday in November. Duboeuf says his crop is smaller than usual, but more flavorful.
To the contrary, like most everything else in this country, the marketing machine is rolling in full effect and consequently a whole bunch of mediocre wine will be passed on to unsuspecting buyers under the guise of 'You've gotta have some of this'.
This, in turn, will re-enforce John Q. Sixpack's impression of wine (i.e 'It sucks') and further sully the beauty of real Beaujolais.
Damn.

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