Nice.
State's new tourism slogan has some experts saying, 'Huh?'
So what does $442K get you these days? A new slogan like 'SayWA', that's what.
God willing and the creeks don't rise, the fine folks that run my home state won't enlist these monkeys to revamp out image.
GA-GA for Georgia, I fear.
So what does $442K get you these days? A new slogan like 'SayWA', that's what.
"According to the state tourism office Web site, "SayWA is a distillation of the sense of wonder that comes with discovery. It describes the moment when an experience becomes emotional. Where the traveler is no longer an observer, but a participant. The SayWA moment."Ever heard the one about polishing a turd?!? Not that Washington state is one, in fact I think it is a beautiful place. However, this 'slogan' does very little to move me. Of course, WA stop asking for my advice a long time ago, so there you have it.
God willing and the creeks don't rise, the fine folks that run my home state won't enlist these monkeys to revamp out image.
GA-GA for Georgia, I fear.
1 Comments:
You need to get the facts right $442,000 is how much State Tourism spends (new slogan or not) on marketing Washington. Give the new brand campaign a chance, and quit trying to guess what they are trying to do.
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