Monday, March 27, 2006

A sucker born every minute?

There's an old saying about fooling all the people part of the time and fooling part of the people all of the time, yet one cannont fool all of the people all of the time....or something like that.

Well apparently
, it is possible to fool a shit-load of people for a considerable period...say like 25 years or so.
"Santa Margherita Pinot Grigio, the import that revolutionized the American wine market over the past quarter- century, has been recognized again by Impact magazine as a "Hot Brand" for 2005."
For those of you unaware of Impact Magazine...
"The Impact "Hot Brands" awards, presented in the March 2006 issue by publisher Marvin Shanken, gives wine trade professionals, retailers and restaurateurs a snapshot of market trends in the wine industry, with its list of the top selling, "hottest" brands each year."
Considering that, unfortunately, Marvin Shanken et al are on the leading edge of creating 'hot brands' day in and day out, (he is also the publisher of the ever-so-important Wine Spectator), it would appear that M. Shanken has found another way to wrap up the poo that is his opinion and peddle it off to restaurants at what I'm sure is a premium.

A cursory look around the interweb yields pricing for this 'hot brand' anywhere from $19 -$25 American. In case you've missed my obvious disdain for all things Santa Margherita, here it is in all its glory. This has got to be one of the biggest con jobs ever pulled over on the wine buying public. You want the straight dope on Pinot Grigio...at least the vast majority of it, including S.M.? The Italians make a shit-ton of the stuff. It is made to be consumed immediately, if not sooner. It does not age well, and it shouldn't because next year they are going to make a shit-ton more of it and you need to keep downing the stuff so the supply doesn't get backed up. And most importantly, unless it is from the Collio, there is no reason in hell it should cost $25!!! And even if it from Collio, which Santa Margherita is not, you would be hard pressed to spend that kind of money. That is unless someone is fleecing the hell out of you, which Paterno has been doing for sometime.

Oh yeah, I just found another reason not to give the Leviathan Shanken any of my money.

I suggest you follow suit.

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